Tag: marketing
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Leveraging Customer Data to Improve Retention
Challenge: In today’s competitive business world, customer retention is key to long-term success. This story showcases how, in my current position, we tackled a declining rate of repeat customers. Despite a steady stream of new faces, a high percentage of visitors only came to the shop once. The “revolving door” trend threatened this auto repair…
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Driving Website Traffic with Youtube
Opportunity: After analyzing the success of our blog posts on SEO, we decided to launch a social SEO campaign on Youtube. The goal was to drive traffic to our blogs and website in order to rank higher in search. Action: We created a content production schedule in order to streamline content creation and post 1…
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Lead Gen with Community Workshops
Challenge: For this marketing campaign, our goal was to generate leads by increasing brand awareness in the community. The problem that prompted this plan was high customer turnover and the need for new high-quality leads. For our shop, high quality leads were customers similar to our most loyal customers. Action: After analyzing our customer demographic…
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