© 2025 Tiffany Avallone. All rights reserved.

Welcome to my marketing corner.

  • Rebranding a Puerto Rican Food Truck to Build Local Trust and Drive Foot Traffic

    Intro: The food truck industry is loud—visually, vocally, and competitively. But most trucks still rely on flavor alone to speak for them. In this landscape, Paradise Island 6 had something more to offer: a generational story rooted in the story of Lajas, Puerto Rico. The mission was clear—transform a beloved but overlooked food truck into…

  • Building the Digital Foundation for a Bold Wellness Brand

    This case study explores how I helped a bold, Black woman-led brand stand out by sharpening its message, modernizing its web presence, and connecting deeply with a specific audience: Black women navigating midlife transitions. Challenge Sea moss is trending. But most brands in the space look and sound the same: clinical, or soft and nature-heavy.…

  • Leveraging Customer Data to Improve Retention

    Challenge: In today’s competitive business world, customer retention is key to long-term success. This story showcases how, in my current position, we tackled a declining rate of repeat customers. Despite a steady stream of new faces, a high percentage of visitors only came to the shop once. The “revolving door” trend threatened this auto repair…

  • Driving Website Traffic with Youtube

    Opportunity: After analyzing the success of our blog posts on SEO, we decided to launch a social SEO campaign on Youtube. The goal was to drive traffic to our blogs and website in order to rank higher in search. Action: We created a content production schedule in order to streamline content creation and post 1…

  • Lead Gen with Community Workshops

    Challenge: For this marketing campaign, our goal was to generate leads by increasing brand awareness in the community. The problem that prompted this plan was high customer turnover and the need for new high-quality leads. For our shop, high quality leads were customers similar to our most loyal customers. Action: After analyzing our customer demographic…

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