Tag: customer aquisition
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Rebranding a Puerto Rican Food Truck to Build Local Trust and Drive Foot Traffic
Intro: The food truck industry is loud—visually, vocally, and competitively. But most trucks still rely on flavor alone to speak for them. In this landscape, Paradise Island 6 had something more to offer: a generational story rooted in the story of Lajas, Puerto Rico. The mission was clear—transform a beloved but overlooked food truck into…
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Lead Gen with Community Workshops
Challenge: For this marketing campaign, our goal was to generate leads by increasing brand awareness in the community. The problem that prompted this plan was high customer turnover and the need for new high-quality leads. For our shop, high quality leads were customers similar to our most loyal customers. Action: After analyzing our customer demographic…
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