Category: digital marketing
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Rebranding a Puerto Rican Food Truck to Build Local Trust and Drive Foot Traffic
Intro: The food truck industry is loud—visually, vocally, and competitively. But most trucks still rely on flavor alone to speak for them. In this landscape, Paradise Island 6 had something more to offer: a generational story rooted in the story of Lajas, Puerto Rico. The mission was clear—transform a beloved but overlooked food truck into…
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Building the Digital Foundation for a Bold Wellness Brand
This case study explores how I helped a bold, Black woman-led brand stand out by sharpening its message, modernizing its web presence, and connecting deeply with a specific audience: Black women navigating midlife transitions. Challenge Sea moss is trending. But most brands in the space look and sound the same: clinical, or soft and nature-heavy.…
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Leveraging Customer Data to Improve Retention
Challenge: In today’s competitive business world, customer retention is key to long-term success. This story showcases how, in my current position, we tackled a declining rate of repeat customers. Despite a steady stream of new faces, a high percentage of visitors only came to the shop once. The “revolving door” trend threatened this auto repair…
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