Category: content strategy
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Rebranding a Puerto Rican Food Truck to Build Local Trust and Drive Foot Traffic
Intro: The food truck industry is loud—visually, vocally, and competitively. But most trucks still rely on flavor alone to speak for them. In this landscape, Paradise Island 6 had something more to offer: a generational story rooted in the story of Lajas, Puerto Rico. The mission was clear—transform a beloved but overlooked food truck into…
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Driving Website Traffic with Youtube
Opportunity: After analyzing the success of our blog posts on SEO, we decided to launch a social SEO campaign on Youtube. The goal was to drive traffic to our blogs and website in order to rank higher in search. Action: We created a content production schedule in order to streamline content creation and post 1…
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